Whether you are involved in manufacturing, have a “white label” idea, develop your own brand, create, import, or resell – it is essential to understand the most basic pricing strategies and to determine which one is best for your business.

Do you constantly run into the problem where the price you set—or feel “forced” to set by the market—just isn’t enough to provide sufficient income, profit, and revenue?

Or is it that you can’t reach the necessary sales volume to sustain your business at current prices?

All of us dream a little about a “premium” price, yet we still stick to what the competition dictates and wonder if we can go even lower. However, it’s often not the product itself that determines the price; rather, it’s everything we’re willing to add to reshape the customer’s perception.

In reality, it is precisely the customer’s perception that gives your product the value that should be reflected in its price. Fortunately, for most products, we can influence how customers perceive them.

In this book, you will learn:

• When a product “sells itself”
• When you need to follow the market and the competition
• When you have the freedom to set prices on your own terms, and how to get there